Holiday shopping is in full force – how is your online store going to perform this year? Although there’s no way to know for sure whether or not your shop will do well, you can still make adaptations to your website to ensure the best possible outcome. Shopping online is all about the experience – it’s super convenient and in some cases fun. Consumers like to find deals on sites that are simple to use. If your e-commerce site is anything but, then you will potentially miss out on a quite a few sales. Lucky for you, you can work with an internet marketing agency to ensure this doesn’t happen.
Your web design is crucial to the success of your online shop both during the holidays and off-season. With that said, it’s essential to point out the importance of having a mobile-friendly web design for your Los Angeles business.
If your online store isn’t mobile-friendly, then it’s time to do a quick makeover. Here’s what you’ll need to have in your website design to appease mobile consumers.
A responsive web design is highly essential for catering to online shoppers. Why? Because people are using different types of platforms to surf the web, including desktops, laptops, tablets and smartphones. Because of this, it’s important to accommodate everyone, and there’s no better way than to do so than with a responsive design. This will adapt your web pages to suit the functions and screen size of the device your visitors are using. Plus, this sure beats having a separate mobile site, which can be a hassle in and of itself. You can hire an internet marketing agency to design a responsive site for you.
The connectedness of the world we live in allows brands to do much more with their marketing. Now, retailers and shop owners are able to offer an omnichannel shopping experience, which essentially means allowing your customers to have a seamless experience no matter where they start and finish their purchase. For instance, a customer may start shopping on your site from work using their desktop, placing items in the cart. Then when they get home, they jump on their tablet to complete the purchase.
A responsive design is only part of the equation for developing a sound experience for mobile shoppers. You also need to ensure that your site will accommodate thumbs and index fingers, which is what most people use when browsing on tablets and smartphones. The last thing you want is for your visitors to struggle with the pinch to zoom feature because your site text and images are too tiny. Seventy-two pixels is the “rule of thumb” for thumb sizes and 45-57 pixels for index fingers.
Where you decide to put your calls to action will definitely affect their effectiveness. They need to be placed in areas of your website where folks can easily see them. This is especially true for buttons like “Add to Cart”. For text CTAs, it’s best to place them above the fold. There’s also evidence that shows CTAs can perform well when placed beneath the right amount of content (likely buttering them up for the buy). This would work for shoppers who are already considering your product, but need a little more convincing or for uncertain shoppers who needed additional information before making the final decision.
If you’ve ever tried reading long-form content on a mobile device, then you know how annoying it is to scroll forever through lengthy descriptions. It’s also a turn off when your home page is cluttered with images. Make it a habit to only include necessary information, so that content is kept short and sweet.
All of your menus should have enough space for fingers to easily click on categories, promotions and sections. Keep your navigation clean and simple for mobile users. This is why you’ll find most sites with a single menu icon in the corner that drops down a list of categories. Make sure this menu is placed in the same spot, so that users know where to find it wherever they are on the site. You can have this all planned out with the assistance of an internet marketing agency who offers web design services.