The Ford Motor Company is proving to be resilient in the face of difficult times. Though Ford is losing billions in the US and market share at that, the company is holding firm in Europe, even increasing its share of the sales pie.
Through August 2008, Ford saw its market share in Europe increase from 7.6% to 8.0%, fueled by its best August in the UK since 2003 and its best month ever in Germany. Moreover, across its 19 European markets, Ford has sold 5500 more cars year to date than last year, an amazing feat considering the economic times we’re in.
“We are pleased to see our market share growing substantially in many markets despite lower overall volumes because of the general weakness in the industry,” said Ingvar Sviggum, vice president, Marketing, Sales and Service, Ford of Europe.
“Given the difficult economic conditions and changing vehicle mix it is even more important that we offer customers an unbeatable portfolio of products, and the new Fiesta and Ka models will be valuable additions to our range,” Sviggum said. “Also, with our new, class-leading ECOnetic line of low CO2 emission vehicles we are able to meet growing customer demand for more fuel-efficient and environmentally-friendly cars.”
Ford calculates its sales totals through19 main European markets which includes: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland.
In addition, the automaker serves what they call their European Direct Market where the automaker bases their share of the market on non-domestic sales volume. These markets are: Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Egypt, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Libya, Macedonia, Malta, Moldova, Montenegro, Morocco, Romania, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Tunisia, Ukraine, Uzbekistan. Finally, Ford includes Turkey and Russia in their non-traditional markets, for a total of 51 markets across Europe and North Africa.
For August 2008, the strongest seller for Ford was its Ford Focus followed by its previous generation Fiesta. Also in that month, Ford began production of its all-new Fiesta selling 800 models which will only increase in the months ahead. The Ford Focus, Fiesta, Transit, Mondeo, and C-Max are the top five vehicles sold by Ford in the European market, with only an Americanized version of the Focus sold stateside.
Good news for Ford of Europe will likely mean good news for Ford of America especially as Ford starts producing some of its popular European models on American, Canadian, and Mexican assembly lines beginning in 2009. Ford says that six European models will be built in North America, radically reshaping the Blue Oval and hopefully spurring sales all across the fruited plains.
(Source: Ford Motor Company)